053 Balancing Business and Family: Insights from Entrepreneur Jared Yellin on Achieving Success Without Compromise

Hello and welcome back to "Beyond the Words" with me, Dimple Thakrar. Today, I'm thrilled to introduce Jared Yellin, a guest who exemplifies the balance between entrepreneurship and family life. His journey and insights are sure to inspire you.

Episode Summary
In this episode, I chat with Jared Yellin, an exceptional entrepreneur and dedicated family man. Jared shares his story from a tumultuous childhood to becoming a father who prioritises freedom and peace for his family. We explore his entrepreneurial journey, his unique approach to balancing work and personal life, and the lessons he's learned. Jared also discusses his efforts to support distressed tech startups in Israel amid ongoing conflict.

Key Takeaways

1. Finding Balance: Jared emphasises the importance of balancing professional ambitions with personal commitments, highlighting that true success includes personal health and strong family relationships.
2. Prioritising Peace and Freedom: Jared prioritised creating a peaceful environment for his family, defining his non-negotiables early on.
3. Entrepreneurial Insights: Valuable insights into the tech industry, focusing on scalability, innovation, and adaptability.
4.  Commitment to Family: Scheduling and communication are key to ensuring his family knows they are his top priority.
5. Overcoming Challenges: Jared's journey is a testament to resilience and determination.
6. Giving Back: Supporting Israeli tech startups, bringing them to the U.S. to provide financial stability for their families.
7. Sales as Transformation: Redefining sales as a process of caring and providing enough information for customers to make informed decisions.
   
   Get in Touch
   To learn more about Jared Yellin and his work, visit JaredYellin.com (http://JaredYellin.com) for more resources and insights.
   
   Final Thought
   Jared’s advice: Always show up knowing you gave your absolute all to every situation. It's a standard he lives by and one that has guided his remarkable journey.

Dimple Thakrar Resource Links:

Website: https://dimpleglobal.com/
Facebook: https://www.facebook.com/dimple.thakrar
Instagram: https://www.instagram.com/dimplethakrar/

Chapters

• 0:00 Introduction and Guest Introduction
• 2:18 Jared's Early Inspiration
• 3:15 Defining Freedom
• 5:11 The Importance of Peace
• 7:20 Entrepreneurial Journey
• 11:57 Supporting Israeli Startups
• 20:11 Balancing Family and Work
• 24:57 Navigating Relationships and Non-Negotiables
• 34:52 Sales Philosophy and Integrity
• 43:14 Final Thoughts and Wisdom

Transcript

Beyond the Words EP53

[00:00:00] Dimple Thakrar: Hello and welcome back to Beyond the Words with me Dimple Thakra. I have the most incredible person today. I know I say it every time and it's true because this Gentlemen, I met some years ago through a mutual friend and I have to tell you, the one thing that stood out for me with this guy was, and bearing in mind, I work with serial entrepreneurs and one of the primary things that I work with is helping them get balance between life and being a family man and the living the life of their dreams and providing, right?

[00:00:42] Dimple Thakrar: Because I've come from a marriage where we struggled with that, truly, the balance, and the thing that stuck out for me with this guy was His ability to achieve that. Not only achieve it, but stand for it. His ability to be a profound father unapologetically. His ability to grow a business and provide both financially and emotionally for his family.

[00:01:09] Dimple Thakrar: was the thing that just attracted me to him. It was like, how is this man doing it? So today, without further ado, I would love to introduce you to Jared Yellin. Welcome. Welcome Jared. How are you? 

[00:01:25] Jared Yellin: Oh, so wonderful. Thank you. I'm so proud of you too. Just seeing the evolution over the years of knowing you and you are in your flame.

[00:01:32] Jared Yellin: It is exciting to see and I'm honored to be here and I just want to serve your beautiful community and ask me anything I want to really help this catalyze people to realize they can and achieve more and not compromise anything in the process. I know that's exactly what you stand for as well.

[00:01:47] Dimple Thakrar: Absolutely. And know that, sometimes in life we do compromise things and it's that lesson that we learn, right? That actually this feels uncomfortable. I want to start with you and your story because I love story and it tells us so much, right? Your bio was so inspiring and it started with you being an entrepreneur from being very young and the value that stood out for you was freedom.

[00:02:11] Dimple Thakrar: So tell me, how did you come to that? What was it in your, like 15 was it? Your young years that you were like I know my purpose and my drive. 

[00:02:22] Jared Yellin: Yeah it actually is. I remember where I was at the moment. So I was actually 20 years old and I had this realization, which was eventually I'm going to become a dad and I don't know many 20 year old young men that are thinking about becoming a father unless they're actually about to become a father.

[00:02:36] Jared Yellin: And I wasn't actually about to become a father, but the reason I was thinking about it is I was reflecting on my childhood and my parents went through a pretty intense divorce when I was. Five turning six. And I'm sure there was more intense divorces than theirs but it was pretty grueling.

[00:02:49] Jared Yellin: These are two wonderful humans that just were not wonderful together. So I was exposed to a ton. And if somebody were to ask me, what's one word to define your childhood, I would have said loud. There was just nowhere for me to go for peace or serenity. So I'm 20 years old and I'm realizing that this is my point of demarcation.

[00:03:05] Jared Yellin: This is the point where I can make decisions in this very moment. So by the time I'm a father, I can create the life that I personally didn't have growing up. Because it was rather traumatic. So I'm like, okay what does it mean for me to be a dad? And in that moment, for really the first time I can recall, the word freedom showed up for me.

[00:03:21] Jared Yellin: And I'm like, what does that even mean? It gives me the goosebumps every time I think about it. So for me, there was freedom. 13 different categories of freedom that showed up from my career to my health, my finances, my spirituality. So I took out my little like iPad at the time and I just started like typing away.

[00:03:37] Jared Yellin: And I started to define every single one of these areas. What did that actually mean to have freedom with your health and your spirituality and your career, your finances. And a couple of hours later, I had dozens and dozens of pages written where I defined each of these areas. Freedom. And then I started to read it.

[00:03:52] Jared Yellin: And what I realized in that moment is that there's no one that I know that has this. And if I'm going to want what no one that I know has, I have to be willing to do it. No one that I know has done. And I just went absolutely all in on entrepreneurship, but knowing that freedom was my outcome because entrepreneurship often holds people captive.

[00:04:11] Jared Yellin: And that was not the type of entrepreneurship that I was going to pursue. So fast forward a number of years later I became a dad. 

[00:04:18] Dimple Thakrar: If I may, just because it's screaming at me, why was peace so important to you? Because you didn't have it in your childhood and that was what you were aiming for with the freedom, right?

[00:04:30] Dimple Thakrar: So why was peace so important to you? 

[00:04:33] Jared Yellin: For that reason it was, like, when I think back to the short stint that my parents were married, all that I recall was they were just madly in love. I didn't see anything behind, I was really young, but I didn't see anything behind the scenes. They were publicly in love.

[00:04:47] Jared Yellin: They were, they seemed to respect one another. And then I remember the day that they told my sister, who was a few years younger than me and I, that they were separating. We were sitting on this couch and they're like, we're gonna, we're having a separation. And to me, it was like the light switch went off.

[00:05:00] Jared Yellin: It was just like such an extreme thing. Cause I didn't have, it was, there was no warning signs. It's they were. They were in love. They were very engaged with us as parents and like the light switch went off. And the moment that light switch went off, it was everything but peace for me at that point.

[00:05:15] Jared Yellin: There was restraining orders. There was fighting, like their separation lasted like seven years. They were building a house. They had to stop the construction in the house. The house was half built. They couldn't get divorced. They had to sell a house. Built house. That's hard to do. Like my father was in a relationship and they were engaged, although they weren't even fully divorced yet.

[00:05:34] Jared Yellin: So I had to get fully divorced so they can get married. Like it was just like pure chaos. We moved, I had to leave all my friends and I'm now living in a place where I had no friends and I chose not to adapt because my dad ended up buying my original house from my mom so that I can go and see my friends on the weekends.

[00:05:49] Jared Yellin: But as a by product, there was no motivation for me to immerse myself in this new school and in this new area. So I ended up leaving my mom. I'm going to be back with my dad and doing high school where I felt comfortable, but I had to leave my mom, which was like the hardest thing, but yet the best thing ever for my relationship with her.

[00:06:05] Jared Yellin: She's my best friend to date. It was just like a complete chaotic, probably close to 13 to 14 years. And then when I started coming into my own, I'm like, I can't have that be the case for my kids. Like that just, it's so unstable. I could have gone a different path. Like I had every right to go a different path, but I don't want to even have that be a chance for my kids.

[00:06:27] Jared Yellin: So I just want to create a place where there's peace and there's serenity. I want them to get some bumps and bruises. I think that's really important for them, but they don't have to have the rollercoaster that I had for so many years. 

[00:06:37] Dimple Thakrar: Interesting. So what I'm hearing you say is the gift in the chaos created the drive for you to create peace in your family.

[00:06:47] Jared Yellin: See, I always think the obstacle is the way, right? So like for me, it's every part, I wouldn't change one part of my parents life. I remember years ago, I started Buying domain names and launching businesses. And I thought divorce is a gift. Not that I actually think divorce is a gift, but for me, it really was a gift.

[00:07:03] Jared Yellin: The fact that my parents got divorced was one of my greatest gifts. It was the greatest gift for my mother. She got remarried to her soulmate, but for me, it was a gift. It really helped me recognize like my non negotiables and the things I will not negotiate against. There's no amount of money. There's no opportunity.

[00:07:18] Jared Yellin: There's nothing that's more important than my non negotiables. That's a direct result. Of watching my parents, how they interacted. What I experienced as a young boy going through this. And I'm a curious young boy too. So it wasn't just like watching it. I was asking questions every single step of the way to try to understand why these things happened the way they were happening, just to get meaning.

[00:07:37] Jared Yellin: And then at 20, I'm like, this is my point of demarcation. This is the day, like I'm committing today and I don't have kids yet. I'm not even in a relationship at this point, but I'm committing today that by the time I have children. They will have a distinctively different experience than I had up until that point.

[00:07:54] Dimple Thakrar: It's fascinating because I'm hearing through the contrast you decided, and often people create change in their lives through pleasure or pain, right? It's either pleasure or pain, and often it's pain. And it's through that contrast that you created that demarcation, the distinction, your childhood.

[00:08:17] Dimple Thakrar: would not be replicated for your children, right? 

[00:08:21] Jared Yellin: And do you know what's interesting about this? It's very timely too. So there's a huge war right now in Israel, right? And I'm a Jewish man and I've been trying to find my way of helping and I'm helping in a really meaningful way now. But when there was a Holocaust, one of the things that happened is that the Jews said, never again.

[00:08:37] Jared Yellin: But that was like, not just words, never again. What happened again, right? But never again. That was what my demarcation was. It was like the Jews saying after the Holocaust, never again, 

[00:08:49] Dimple Thakrar: That 

[00:08:50] Jared Yellin: was it non negotiable. I am now creating a life where it's peace, it's freedom doesn't mean there's not ups and downs and ebbs and flows, but it's never going to be the extremes that I once had that is just never again.

[00:09:03] Jared Yellin: And that was what it was for me. And that's why for me, as tumultuous as it was the greatest gift because that was a very small sliver of my entire life. And the fact that I had that as my baseline. And I experienced it and I burnt my hand on that stove. Never again. 

[00:09:17] Dimple Thakrar: Interesting. It's fascinating because that's the reason I do the work I do because my marriage was so chaotic.

[00:09:24] Dimple Thakrar: My childhood was so chaotic, right? And there's a point, a line where you go, okay. Peace. 

[00:09:31] Jared Yellin: Yes. 

[00:09:31] Dimple Thakrar: Peace is what I desire. Freedom is what I desire, not just for me but for my family. So please continue. So you had that awakening day at age 20. Yeah. And then, 

[00:09:44] Jared Yellin: so by the time my daughter was born, so she's at the time of this she's seven, she thinks she's 17.

[00:09:49] Jared Yellin: So the only scarier thing. From a 17 year old who thinks they're 17 when they're actually 17 and they know they're 17. So I suppose it gets even scarier than right now. But I had the freedom and it was because I went all in on entrepreneurship. All in, I said, no, something, I'm burying the boats.

[00:10:02] Jared Yellin: I'm going all in on pursuing and creating and building things that I believe can change humanity. And that's what I did. It's the most part where I spent the majority of my time as an entrepreneur in the software industry. Which is ironic because I'm completely and utterly non technical. So my skill set is I can write marketing copy and I can really sell.

[00:10:20] Jared Yellin: Cause I always gravitate to things that can create exponential impact and software does that. You can scale like infinitely when you build the right. Solution to a problem that has a large enough market. So that has been pretty much my entire journey as an entrepreneur is building software solutions to eliminate inefficiencies that exist, whether it's in people's personal lives or in their business lives as well.

[00:10:41] Jared Yellin: And now it's become even more than just that. This is truly a calling for me. I mentioned Israel for a reason with the war. What's going on in Israel? There are thousands and thousands of distressed early stage software companies, and what I mean by that is an entrepreneur had a dream. They went out, they raised anywhere from usually around $500,000 to a million dollars from their friends and family to build their dream.

[00:11:04] Jared Yellin: They took that money and built this really strong product. And then October 7th. And October 7th was the war. And when that happened, many, not all, but many of these entrepreneurs were pulled out of their business and they were placed into combat. So now they're in their business, their dream. It's just sitting on ice.

[00:11:20] Jared Yellin: Like it's, and these companies, they're too early just to sit on ice. Unfortunately, they're not going to make it because there's a good chance this war could go on for a very long time. So now their dream is sitting on ice. The investor's money is sitting on ice. Their family's dream is sitting on ice.

[00:11:32] Jared Yellin: And I'm absolutely beyond motivated to take the companies that are commercially viable, bring them into the U. S. because that was the goal anyway. They're safer in the U. S. right now than they are in Israel. Issue equity back to the family. As an insurance policy to their family, just in case something happens to the person who is in combat, keep the door open for that person to come back and work at the software company if they want to in the future.

[00:11:54] Jared Yellin: And if they do, we'll give more equity as a result, and we pay them some cash on closing. So they have some opportunity to serve their family while they're at war. So it's become more than just launching like solutions to problems and making money. It's my way of contributing. And it's a really big way because I've heard, I don't know if this is true, this is what I've been told just from my contacts in Israel, that there's up to 5, 000 companies right now that are in this distressed state.

[00:12:17] Jared Yellin: And that's a very material number, just Let's do the math. Let's say each one got a million dollars, like a million times 5, 000 is a lot of money, but it's not even just about the money. Tel Aviv is the second largest tech ecosystem in the world behind Silicon Valley. If all 5, 000 companies disintegrate.

[00:12:35] Jared Yellin: It's no longer the second largest tech ecosystem in the world. Cause you can't just snap your fingers. Like Jewish men and women, they're very, they persevere, but you can't just snap your fingers and recreate that. That is like decades of work to be able to restore what was lost because of a war.

[00:12:49] Jared Yellin: But it's not just about Israel. The reason why Tel Aviv is so powerful is that many of the largest tech companies in Tel Aviv, They go global. They launch in the U. S. They launch in South America. They launch in Europe. They're creating jobs. They're creating economic impact. So if these 5, 000 early stage companies just disintegrate, it's a global impact.

[00:13:08] Jared Yellin: So I'm not saying that they're all commercially viable. They're definitely not, but there's at least, I'm going to say 20 percent of them that are meant to be. Give it a shot and that's what we'll focus on. 

[00:13:17] Dimple Thakrar: Wow. So this is phenomenal. I always believe in And anything and everything that I do is it's got to be good for me.

[00:13:26] Dimple Thakrar: It's got to be good for you. And for the greater good of all, I call it my decision tree. So whenever you come into a decision, three yeses, if there's a no in any of that, you don't do it. And this is what I'm hearing with this right now. This is what 

[00:13:40] Jared Yellin: you said it that way. Cause I have my way of saying it, but it has to be win, three wins.

[00:13:44] Dimple Thakrar: Yeah, exactly. It's the only way 

[00:13:46] Jared Yellin: because 

[00:13:47] Dimple Thakrar: reality is. 

[00:13:48] Jared Yellin: And you're you may not see yourself this way, but you are very strong at sales. When you believe in yourself, you are very strong. And in theory, you could sell anything. You just choose not to. You choose to sell things that create win.

[00:13:59] Jared Yellin: The same old truth for me, right? Like for me, like making money and selling something like that's easy. It's natural for me. I can build rapport quickly. I'm convincing. But I, my filter is okay, I'm Everybody has to win everybody has to win. And what I always tell people is this, is like, when I win, everybody wins because I won't win unless everybody can win.

[00:14:17] Jared Yellin: So it's really important to realize, like, whenever I'm pursuing it's really not for me. It's for everybody that we're working towards supporting with what I'm focused on. 

[00:14:28] Dimple Thakrar: And I feel that's why you and I were so aligned from the beginning because the value is the same. It has to be win.

[00:14:33] Dimple Thakrar: You're right. Both of us can sell anything, but if it's not aligned. It's just not happening. There's no frequency in my body that will allow me to move forward with that. Cause it's not a win. 

[00:14:47] Jared Yellin: And this is like the driving force though, right? This is where so like I talked about freedom and the fact that my kids, I wanted them to have a certain experience, but it wasn't like, Just economic freedom for them.

[00:14:56] Jared Yellin: It was the fact that I wanted to be a father before everything else. I wanted to be a husband before everything else. Yet I wasn't going to make any compromises. I was going to have it all. Because what I wanted them to see was a dad that was changing diapers, cooking dinner, being a dad. Cleaning the floor and building a very large enterprise at the same time.

[00:15:15] Jared Yellin: Because that becomes a baseline. And what I tell my team and vendors we work with and shareholders and people that co found businesses with us is as much as I care about building, scaling and selling businesses, which I do, what I care more about is. Is who each person becomes in the process because when they have their moment, so they sell their business, like if at that moment, their spouse hates them, their kids don't know them and they have an autoimmune disease because they were just grinding it too hard, can we just fail them?

[00:15:44] Jared Yellin: We absolutely failed them. I don't care what the economic event was. It's a complete flop. It made, it wasn't worth it. But what is worth it is that when you have that moment and your spouse is there holding your hand so proud because they were on that journey with you and their kids are like, that's my standard.

[00:16:00] Jared Yellin: That's my standard. And your health is better than ever. You're sexy. You're six pack. Your skin is great. You're energetic. That needs to be the standard. And unfortunately that just isn't what people think success is. Like they think they need to like pick and choose. And I was so guilty of this when I first met Lindsay, who's now my wife, I met her at maybe the worst time ever to start a new relationship because I was starting a new business at the same time.

[00:16:25] Jared Yellin: And in my mind, I'm like, Oh, I can handle it. It's going to be easy. But both of those things require a hundred percent of you. And there's only a hundred percent to give, right? So I'll give 200%. There's no such thing as 200%. There is only a hundred percent. And the business took off like really quick.

[00:16:39] Jared Yellin: And unfortunately, Lindsay got very little of me and I had this belief. This was like ingrained in me that you can either have a successful relationship or you can be successful as an entrepreneur, but you can't have both. And I'm like, damn, I am living out a limiting belief. And what the pinnacle of this was is that the business that I was scaling was scaling really quickly.

[00:17:01] Jared Yellin: And one night I got into bed and it was like 3 34 in the morning because that was kinda like my routine at the time. Like I was just nonstop. It I, it, I get it. So I get bed and. And I woke Lindsay up because she was already sleeping for seven hours at that point. And she's she poked me and I said, I'm like, Hey, what's up?

[00:17:17] Jared Yellin: And she goes, I just want to let you know, I feel like an inconvenience. And it hit me so hard when she made it 

[00:17:23] Dimple Thakrar: again. I miss that. 

[00:17:25] Jared Yellin: I feel like I'm an inconvenience in your life. Hit me. Oh! Because it feels, it is literally the exact opposite of how I want her to feel. Like the polar extreme is the way she's feeling.

[00:17:37] Jared Yellin: And part of me could have started crying and being like, no, you don't understand, you're the most important thing. And part of me could have been yelling at her you know how hard I'm working for us? You know what I did? I smiled. And the reason I smiled, she couldn't see it because it was dark in the bed, is that was my next point of demarcation.

[00:17:51] Jared Yellin: I committed in that moment, I'm like, there's no chance that the person that I'm really motivated to do this for, we were just boyfriend and girlfriend, we weren't even engaged yet. The person I'm doing this for, that I'm building my life with, has to feel like the most important person in my life, and I'm going to build this enterprise.

[00:18:05] Jared Yellin: I'm going to show that I can. So what it forced me to do was figure out processes, systems, disciplines, delegation, elimination, automation, in order to ensure that I wasn't working till four o'clock on an everyday basis. There was like little projects here and there that might pull me in, but not like a normal thing so that she could feel the way that she's meant to feel as the most important thing.

[00:18:27] Jared Yellin: So I'm not perfect, but during time I'm constantly like reflecting, iterating, auditing, like it has to be all. That's my non negotiable. I want all, at all, I'm happy to be with 

[00:18:39] Dimple Thakrar: everybody. Yeah, it's your standard for life, right? I love this conversation, Gerald, because I was that woman that would say, I don't feel like a priority in your life.

[00:18:49] Dimple Thakrar: I actually feel like you're having an affair and it's with work. 

[00:18:52] Jared Yellin: Yeah. 

[00:18:52] Dimple Thakrar: And, so what I want to ask you for the viewers out there, for the people listening, how and what is it that you do on a daily basis to ensure that Lindsay is Always the priority and the not number one and a non negotiable because when you're starting a business, when you're, and even when you're not, when you're scaling a business, there are peaks and troughs.

[00:19:18] Dimple Thakrar: I was talking about this with my masterminds that it's seasonal. Businesses are seasonal. They follow the seasons. There's winter, there's spring, there's summer, autumn, and back to winter. So it's like this, right? So how do you Navigate that on a daily basis. Cause I've seen you, I've seen you with your children.

[00:19:41] Dimple Thakrar: I know you are the guy that does all the things that you say, right? And you scale businesses, right? So how are you doing that? 

[00:19:49] Jared Yellin: So there's four priorities that exist for me. So there's me as a husband, there's me as a dad, there's me with my health. And then there's me in the business. It's communication and schedule.

[00:19:57] Jared Yellin: In 

[00:19:58] Dimple Thakrar: that order. Can I just clarify? In that 

[00:20:00] Jared Yellin: order. They're all equal. And this is what I mean by this. It's all communication and schedule. So if you were to look at my schedule, literally every second of every day is scheduled. There's not one second unscheduled. But in that schedule is me as a dad. Me as a husband, me as someone that has to ensure that my health is optimal at all times, and then me as an entrepreneur.

[00:20:21] Jared Yellin: It's all scheduled and it's all communicated. So everybody from my kids, to my wife, to myself, to my team, at all times of every day, they know exactly what had worked. And that's just what is and it's scheduled and it's disciplined and I don't believe there's ever anything that should ever violate that schedule and it's communicated as well.

[00:20:41] Jared Yellin: So everybody just knows it's to the surface. There's, they don't have to look into it. They know exactly what it is. My schedule is public. So that's how I do it. Every minute of every single day is scheduled so that I can ensure that all four areas of my life are at a hundred percent. And there's not that's one more important than others.

[00:20:56] Jared Yellin: Like they're all equally as important because that's what makes the whole thing work, but it's all scheduled and communicated. 

[00:21:01] Dimple Thakrar: So I have a question that's coming through for me and that is I believe that scheduling is great and I also believe that when there is So much scheduling that there's not enough space for the unknown and the unexpected.

[00:21:18] Dimple Thakrar: Because for me, the magnetism and some of my greatest creative moments have been in those spaces where there's unknown, where I'm not scheduled in, I'm not locked in. So I'm curious. How does that It's more 

[00:21:31] Jared Yellin: time blocking. So it's more I agree with you. So it's more like time blocking. So I time block, like within what the time block, I have a 18 month old.

[00:21:39] Jared Yellin: So in the time block of, I'm dad, I don't know what to expect. Okay. Whatever it might be, it is. It's more time blocking instead. So like Then you can 

[00:21:48] Dimple Thakrar: be in that free world. Yeah. Just like 

[00:21:50] Jared Yellin: I might be playing baseball or swimming or carrying all three of them and maybe all at the same time.

[00:21:55] Jared Yellin: It's just the blocking of it. It's okay, like from 9 until 10, my wife has been earlier than me I'm wearing hat of husband and in that hat, let's just, let's do an easy adventure. On the weekends, it is all blocked. Like family. I don't ever do anything business on the weekends. It's like ever five o'clock done.

[00:22:14] Jared Yellin: I'm dad mode and then I'm husband mode and then I'm ensuring that I'm preparing myself for the next day more mentally and spiritually. And it's just blocking within that block. I have the freedom to do whatever I need to ensure that all 4 are like, they get the prioritization because they all matter.

[00:22:31] Jared Yellin: Every one of those hats makes the whole thing work, right? If I were to put all my priority just on my wife, then my kids don't get what they need from me. The business doesn't get what they need from me and my health is compromised as well. So like they all, like I have yet to find a way to prioritize that.

[00:22:45] Jared Yellin: They're just all the same priority, but they're just blocked in the schedule. 

[00:22:48] Dimple Thakrar: I love that. I love that. And so how has that supported you or how has that been a challenge? Because not, there's, you're a rarity, right? Not everybody does that. So when you're growing and you're in partnership with other people, and how is that?

[00:23:06] Dimple Thakrar: Because, I would suspect some of the people that I've worked with, the entrepreneurs that I've worked with, business takes most of the time and that's the problem right there. They don't feel fulfilled. Health is probably an issue or not. Definitely relationship and children are an issue, right? So how do you navigate that?

[00:23:30] Dimple Thakrar: Because the rest of the world is the norm that I've just spoke of. 

[00:23:34] Jared Yellin: Yeah. You're 

[00:23:36] Dimple Thakrar: the unicorn. I 

[00:23:37] Jared Yellin: never suppressed myself to make someone feel better about themselves, ever. So this is just what is with me. And as a byproduct, I'm sure there's people that I'm deflecting away, but it is what it is.

[00:23:50] Jared Yellin: Because they just weren't meant to be on the fields with me. So it's, when I say non negotiable, it's non negotiable. Like the other day, somebody asked me to come to something. After I'm with my kids at five o'clock and I'm like, nope, I'm with my kids. Yeah, but come on, you can make, like this one day.

[00:24:04] Jared Yellin: I'm like, no, I've committed this time block to my kids. So you can work within the time block that I am an entrepreneur, but this is my time block with the kids. It's non negotiable. And my hope and desire for them, because they have young kids as well, is that they see that and they're like, Maybe I should just try it.

[00:24:19] Jared Yellin: Let me just try it. Like maybe it's not right for me, but maybe I should try it. And then they try it once and they're like, wow, that was freaking amazing. Like how much fun it was just to shut down as an entrepreneur and just be immersed with my kids. Or they might be like, I can't work with that guy.

[00:24:33] Jared Yellin: And that's okay. Cause our values aren't perfectly aligned. This is a big freaking world. I definitely don't need to have every single person to find a way to fit it in. I just believe it's a better way. And I'm not saying that I have And it's just, this is a better way because all of those four areas, which are like the core four, I would imagine for most people, they're all getting what they need to feel a hundred percent.

[00:24:53] Jared Yellin: And that to me is what matters most, but I just won't waver whatsoever. And it's working. I love that 

[00:24:58] Dimple Thakrar: because then you're an energetic match for the people that are aligned with your values and you push away with your sacred no. 

[00:25:06] Jared Yellin: Think about this every problem that you or anyone that's watching this has ever had is because they let the wrong person into their life.

[00:25:11] Jared Yellin: If you look at, if you look back in time, you're Oh, 

[00:25:15] Dimple Thakrar: Oh, I would say they didn't honor their sacred. No. 

[00:25:19] Jared Yellin: That yeah. Yeah. That perfectly communicated. I think about it. You've if you're like, okay, what was a dark period of my life? You like assess it. You're like, Oh, that's great.

[00:25:26] Jared Yellin: I let John Doe in. John Doe doesn't share my values at all. John Doe, actually, I stand against John Doe. Wait, John Doe led to a lawsuit. I lost money. My relation with my wife wasn't as strong. My health was compromised. I believe every problem we experience is because we negotiate against our non negotiables.

[00:25:44] Jared Yellin: And I'm no different. I've had periods where This wasn't working, and when I actually audited it, I'm like, Damn! John freakin Doe got into the house! Like, how did he get into the house? We got bodyguards, we got security systems what happened? 

[00:25:59] Dimple Thakrar: I let him in. 

[00:26:00] Jared Yellin: I let him in. Threw off the dynamic.

[00:26:02] Jared Yellin: So for me it still happens. Like every now and then it's some little weasel gets in. I'm like, get out of here. No way, no how. There's nothing more important than this, these standards, this baseline that has been established. And I would encourage every one of you to like, do a quick not live in the past where you get stuck there.

[00:26:18] Jared Yellin: But if you were to spend just a few moments and think back to like periods of time where you just felt off. I would have to imagine it's 'cause someone got into your world that just wasn't meant to get into your world. There's one of my dear friends, his name is Rick Sao. I'm praying for him.

[00:26:33] Jared Yellin: He has very aggressive cancer right now. He's doing great though. He wrote a book called Who's In Your Root? And it's literally about this exact concept, if you picture your life as a root and you were to like scan the room and you'd be like, oh, Mary's here. Oh, Mary's meant to be here. Oh yeah.

[00:26:45] Jared Yellin: Joan's here. Yeah. Oh, dimple for sure. But then there's like that John in the corner, like, how did John get in this room? Because that one person in the room could throw off the whole dynamic of the room. And you start thinking about these visuals, and then you start getting really protective of what you've built, which is that room called your life.

[00:27:02] Dimple Thakrar: It's so powerful, Jared. And what I'm hearing, as well, is this balance that you have between your masculine and feminine energies. I speak a lot about this and the power in your no creates such safety for everybody in your room, creates such protection for everybody in your room because you honor your no to yourself first and then to others and then for the greater good of all and that in itself is a win.

[00:27:31] Dimple Thakrar: Because it means that 

[00:27:32] Jared Yellin: uncertainty though, right? This is what's so key, right? Cause it's not especially 

[00:27:37] Dimple Thakrar: in a time of uncertainty, that's when it matters the most, actually. It's easy to say no. When you're absolutely certain. It's a lot harder to say no when you're uncertain, but your gut instinct is knows the answer.

[00:27:52] Jared Yellin: Yeah, and for the people around you, right? So it's like there's four hats that I wear, right? There's me as a mom, there's me as a dad, there's me for myself, like my overall health, and then me as an entrepreneur, which has a lot of responsibility because we're a big team, but like everybody within each of those areas of life.

[00:28:09] Jared Yellin: They know what I stand for. They know my non negotiables. There's nothing, there's no secret. It's radical transparency. So even in a space of uncertainty, right? Let's talk about business for a moment, right? Over the past few years, it's been more difficult to raise capital for early stage ventures. Just more difficult.

[00:28:25] Jared Yellin: Economic climate, political climate, war, just more difficult. Like Silicon Valley bank imploded these are very uncertain times. But my team, who's in that, there's known. Those knowns are the non negotiables, the values. It's what we stand for, it's what we're striving toward. So in the space of uncertainty, they have their knowns.

[00:28:45] Jared Yellin: So they don't feel like they don't know where things are at, because of their knowns. Even though we can't control all the variables, because I can't control the fact that Silicon Valley Bank imploded, and then as a result, family offices have decided to take a year off from investing in early stage management.

[00:28:59] Jared Yellin: I can't control that, but what I can control is the noun they operate with it. Same for my wife, same for my kids, and same for myself with regards to my health and my well being. And the same for you. I'm no different. I just committed to this. And when I commit, and you've known me now for a while I'm committed.

[00:29:13] Jared Yellin: One 

[00:29:16] Dimple Thakrar: piece I would say that's you lead so well, is that when you make a decision, you honor that 100%. I never feel wavered with you. There's never this half in, half out. If you're doing it, you're doing it. If you're not. And that's okay either way 

[00:29:32] Jared Yellin: for sure. What the other last thing that's interesting you bring that up.

[00:29:34] Jared Yellin: The other thing is I give myself my, the permission to change my mind at any point in time. Absolutely. Whenever I want, and this is important 'cause I think a lot of time, and I've done this in the past too, and. I get so steadfast or other people get so steadfast on a belief, right? And then all of a sudden they collect more data and the data actually proves their belief wrong, but their egos are thick and they don't want to like have pie in the face because they're not speaking it out loud.

[00:29:59] Jared Yellin: So they just stay firm on something they know is valid but like they don't want to tell anybody. They're almost like keeping it a secret. So I tell my team I'm going to let you know, my wife, my kids, everybody. There's a really good chance I'm going to change my mind once I collect enough data.

[00:30:14] Jared Yellin: And if the data proves that what I thought was true is not true, I'm going to change my mind. 

[00:30:19] Dimple Thakrar: But that's evolution and growth. You make a decision with the information you have in this moment. And if that information changes, then you honor your sacred yes or no again. Because we're moving.

[00:30:33] Dimple Thakrar: And I love that distinction because too many people, including myself, have been stuck on a decision through ego. It was the reason I became anorexic because the science brain in me knew that this was not healthy for me. But my ego and my drive to succeed on a goal that was unhealthy took me to a place that was wrong.

[00:30:55] Dimple Thakrar: But you learn. You learn from this as you mature, right? And those are our three tips. 

[00:31:02] Jared Yellin: This is an interesting, this is like really important for everybody. So there was a pretty significant person of influence that when COVID happened had extremely strong beliefs on masks and vaccines and was like, like naysaying anyone that didn't agree with their belief system with regards to masks and vaccines.

[00:31:18] Jared Yellin: And then all of a sudden they got access to data and they could have stayed steadfast on their beliefs around masks and vaccines. Because that's what they were saying. On the news, like they were like very loud about this. But then the data came in. They're like, wait a second, like these masks and vaccines, like they don't work based on what I've been saying.

[00:31:34] Jared Yellin: And they came out and said, I was wrong. Like I have data, I was wrong. And I have such respect because like they could have stayed as steadfast just to not have people be like, like we knew you were wrong, but they were able, they were self aware enough. They were self confident enough to be like, no, I was wrong.

[00:31:50] Jared Yellin: I have more information now. And based on the information I have today, This is what I want to make sure that this is just my beliefs based on the data I have. Exactly. They change their mind and we all can do that at any point in time. 

[00:32:00] Dimple Thakrar: It's and that's the key right there, Jared. Vulnerability.

[00:32:05] Dimple Thakrar: They were able to stand up and be vulnerable and know that some people, would be naysayers around that and be strong enough in themselves, in who they are to hold that and to be able to honor the truth of what they know to be true in that moment. And that creates respect. It creates trust. It creates integrity, right?

[00:32:28] Dimple Thakrar: All the values that bring people closer to you. And again, this is brings us back to sales. The truth is the same principles for sales. Exact same principles that if you can sell in truth and integrity, then it's not actually a sell. It's a conversation. 

[00:32:48] Jared Yellin: Oh, yes. There's 

[00:32:49] Dimple Thakrar: no closing. There's no closing.

[00:32:52] Dimple Thakrar: Because it's just a fait accompli, right? That's the natural progression. 

[00:32:58] Jared Yellin: Yeah. Really, the role of a salesperson is to provide enough information for someone to make an educated decision, whether it's yes or no, right? That's the actual responsibility of a salesperson. Provide enough accurate information for someone to say yes or no.

[00:33:12] Jared Yellin: Period. And if they say yes, the moment they say yes is when their transformation begins. And if they say no, it just means not right now. And that doesn't mean you don't follow up with them. Like you absolutely should. If you're certain that someone's better off with you than without you, like you're certain of it, they just may not have interpreted the data you shared incorrectly.

[00:33:29] Jared Yellin: Maybe you didn't communicate it well. Like I always say, take a hundred percent responsibility as a person selling something. So if they say no, what could you have done differently? If you believe they're better off with you than without you. To ensure that they see what because the challenge is they're just not seeing what like you're seeing transformation. They're not. So that's why they're saying no. They have uncertainty and unknown. So could you have communicated it differently? Could you have drawn a picture? Could you have showed up with different energy? Could you have asked more questions to collect more information to then speak into their listening?

[00:33:59] Jared Yellin: But yes is when the transformation happens. And no just means not yet. But if you're certain, like certain, you're better off with me than without me, it's your moral responsibility. To ensure that person sees what for them, because the reason you're certain is you see something better for them than they see for themselves.

[00:34:20] Jared Yellin: And I'm sure you experience this all the time, because what you're doing to people is they're tapping into vulnerabilities, right? So like possibility, right? Like you see this incredible relationship and health and abundance and success. You see them having it all. Their limiting beliefs are preventing them from seeing that.

[00:34:38] Jared Yellin: So it's up to us, the transformer, that's what sales people are, they're the transformer, the catalyst to the transformation. It's up to us just to help them see what we see. Cause once they see it, then it's just obvious. Why wouldn't they want it?

[00:34:50] Dimple Thakrar: I love the way that you reframe sales. I love the way that you do that because so many people, and you just demonstrated it so elegantly then, so many people feel, myself included before I met you, was that sales was a dirty word.

[00:35:09] Dimple Thakrar: Icky. This kind of move back kind of feeling. Whereas the way that you reframe it, 

[00:35:16] Jared Yellin: it's it was too. It's funny you say this. I thought it was too. And then I was like 19 years old. I did door to door sales in Manhattan and Brooklyn, and I was selling credit card processing. Door to door, 100 percent commissioned.

[00:35:28] Jared Yellin: It was like a summer thing, like before my last semester of college. And my territory was Coney Island. So I would go into Midtown Manhattan I was living in New Jersey on a bus, and then I'd take this subway to Coney Island, which is as far as you can go in Brooklyn. It was like a two hour subway ride each way.

[00:35:43] Jared Yellin: And this was like, this was grueling. In the summer heat, in New York City, in a suit and tie. Oh my god, it 

[00:35:49] Dimple Thakrar: stinks on that subway. And I 

[00:35:50] Jared Yellin: was cold. It was insanity. And this was like during my hardcore bodybuilding days too, so I used to carry chicken with me. In my briefcase, there's a certain amount of chicken and ice trying to keep it cold.

[00:36:00] Jared Yellin: Disaster. But here's what was really interesting. I was told that in order to win, to succeed, you have to see a hundred businesses every day. That was a law of averages to get one yes. So as a competitive animal that I am, I'm like, I'm going to see 150 businesses. Like I'm just going to get some sales. I'm going to do it.

[00:36:19] Jared Yellin: So that first week, I sweat through every suit I owned cause I was going door to door, Coney Island, 150 doors a day. I guess so many sales. I had zero sales, zero and food poisoning from the chicken that got zero sales. And I went into that week and I'm like, Oh my god, I don't have what it takes.

[00:36:37] Jared Yellin: This is just I literally just saw 150 times 5 and zero people. Now, I even get lucky, like, where someone's I need credit card processing. Zero sales. I'm like, what's going on here? So that Monday, I went in and I'm like, this is my last day. If I get no sales again, I just, I don't have the skill set.

[00:36:55] Jared Yellin: I gotta find something else to do. I take my two hour trek out to Coney Island. I get there. The second I get there, Dimple. It starts to monsoon. It rains so hard. You couldn't even go outside the subway. And the one rule in this office was that if it rained, you had to come back to the office. But I literally just got two hours away from the office.

[00:37:13] Jared Yellin: So I'm like, I'm not, there's no way I'm going to go back with no sales. Like it's impossible. So I dart into the closest business that was open at the time, which was this little cupcake shop. And I'm sitting there, I'm soaking wet. I'm feeling absolutely demoralized. And the person behind the counter is can I help you?

[00:37:28] Jared Yellin: And for the first time. For the first time. First I cared more about them than myself. For the first time, I broke the script For the first time I became a human and I started asking questions, understanding the history of the store, why were they and no ulterior motive like it was pouring out. I just wanted to buy time.

[00:37:43] Jared Yellin: I understood the cakes. They were using recipes from their grandparents, like we actually got to know each other and they didn't even know what I did. Like I was just there asking questions, collecting information about their past, their present, their vision for the future, and then at a certain point in time they're like, yeah, but what do you do?

[00:37:58] Jared Yellin: I'm like, Oh, I'm in the area. I'm helping businesses like yours get set up with merchant processing or doing an audit of your rates to see if I can get you lower rates. And he's it's funny you say that. I literally told my wife this weekend, I need credit card processing. I'm like, no, I really, and I got my first set.

[00:38:14] Jared Yellin: It was a full boat meant machine, pin pad and the merchant processing, I made 127 bucks, which felt like literally 127 billion. Went back to the office, whack the gum, but here's the lesson in all of this. I cared more about them than me. I broke the script. I built relationships. I did what all of us as human beings actually want to do.

[00:38:35] Jared Yellin: No one wants to go to 150 businesses and just read a script and hear no. There's no one that wakes up excited for that, right? They're waking up excited to build rapport, learn more, transform people's lives. So that Tuesday I went into the office and there was a manager in the office and I said to them, what do you care more about, the hundred businesses or the one sale?

[00:38:53] Jared Yellin: And they said, I know where you're going with this. Others have tried as well. Just stick to the model. I'm like, I'm just answering my question. Do you care more about the hundred businesses or the one sale? They said the one sale. I said, great. My commitment was I would see 10 businesses a day and I would actually get to know them.

[00:39:09] Jared Yellin: I wouldn't read a script. I'd ask questions about their past, their present, and their future. I'd really listen. I listened to what mattered. And then from there, I had a conversation with them about how I could help them if I could help them. And guess what I started doing? Getting four sales literally every day.

[00:39:22] Jared Yellin: And they had me traveling the country, teaching people how to actually care in the sales process. I redefined sales for me though, because up until that moment, I thought the same thing as you. It's icky. It's pressure. It's pushing people to do things that aren't necessarily best for them. It's making them emotionally vulnerable so they buy out of the fact that they're emotionally vulnerable versus it's being like the educated thing that's going to transform their life.

[00:39:45] Jared Yellin: It completely redefined it for me as well. 

[00:39:47] Dimple Thakrar: I love that. I love that. I love it so much because you did it your way. And you did it aligned. And therefore the energetics of that was just perfect, right? Because there was no ulterior motive other than caring for another human being, 

[00:40:05] Jared Yellin: right? That's the actual C when they say ABC.

[00:40:08] Jared Yellin: Like always be closing. It's always be caring. And it just works. So like for anyone watching this, like I've been in like major sales organizations now where like I go inside the organization and I actually watch what people have done. This is like over the years and I see like really aggressive salespeople and I respect them.

[00:40:25] Jared Yellin: Like sales is hard. Like I have just deep respect for people that are trying to go from like getting somebody on a phone or walking into a business and trying to get a yes and only having commissions. So But what I respect even more is when they realize that the yes is actually the transformation.

[00:40:40] Jared Yellin: And if you honor that, like you make that yes sacred, and you make that yes based on providing enough information, For someone to say yes or no, that's your only responsibility is you provide enough information for them to say yes or no, and you communicate it really so they can really understand what they're saying yes or no to, your results will be exponentially better, like guaranteed better results.

[00:41:02] Jared Yellin: You'll have more fun and you'll build better relationships with people that are buying from you. And if you look at that person as a relationship versus as a customer the greatest way to build any business is to get repeat business, whether that's through referrals or them just buying more things.

[00:41:16] Jared Yellin: And the fast track to not have that happen is to sell someone something that they don't actually want, but you force them into the sales process. It's actually a negative impact on the business. Like you get some negative outcome versus what I call multiplication outcomes, where that one person multiplies themselves because they buy more things from you.

[00:41:34] Jared Yellin: And they tell more people about you because the experience itself working with you was just so wonderful. It just met them where they are and you helped guide them to where they ultimately wanted to go. I 

[00:41:43] Dimple Thakrar: love it. I could talk to you forever. We'll have to do another one. 

[00:41:48] Jared Yellin: Yeah, sure. Whenever you want, you let me know.

[00:41:50] Dimple Thakrar: I would love that, honestly. Gosh, so many nuggets. I'm so grateful to know you. I'm so grateful to be in your space and have learned so much. Some masterful skills from a master who not only teaches, but you live it. You live it first and then you teach it. And I have the utmost respect for that. The fact that you will not teach anything to anybody unless you've lived it and you are it first.

[00:42:21] Dimple Thakrar: That's the highest form of integrity. So thank you for being that. Thank you. Thank you 

[00:42:26] Jared Yellin: for you. I'm beyond proud of you. You are, like, one thing I think I've become really good at is recognizing when somebody else is in their flame. You're a bonfire. Just keep it going. Just keep it going. 

[00:42:38] Dimple Thakrar: Because I do what I love.

[00:42:41] Dimple Thakrar: I just do what I love. I love to care about people and build relationships. So I appreciate the acknowledgement deeply. So I have one final question that I ask all my guests. so much. Jared, and I would love to ask you that before we leave. Actually, before that, where can people get hold of you? Where, if they want more information, where can they get hold of you?

[00:43:01] Jared Yellin: Just go to JaredYellen. com. It's just the most central spot to see everything I'm up to. We have a very active blog on there as well, so I'm sure you'll enjoy it. But JaredYellen. com. 

[00:43:10] Dimple Thakrar: Amazing. Thank you. We'll put that on the show notes, so you'll have all that information. So the final question is, if you could offer somebody one piece of wisdom, that goes beyond the words.

[00:43:23] Dimple Thakrar: What would that be? 

[00:43:25] Jared Yellin: That's a wonderful question. So no, it'll be is that always show up. Knowing that you gave your absolute all to every situation. And I tell this to my kids all the time. Like just know that you gave your absolute all. Like you left nothing back. Like you gave your all. You expected nothing in return.

[00:43:44] Jared Yellin: You weren't keeping track of score in any human dynamic. Just give your absolute all in every situation. Because when you do that, you know that you showed up as the purest form of yourself. You're deeply in integrity. And you know that there's nothing more that could have happened other than what you gave to that specific situation.

[00:44:00] Dimple Thakrar: Wow, what a standard to lead your family by. What a standard to display a role model for them and what a standard to hold them to. It's incredible. Thank you so much, Jared. Thank you so much. Each and every one of you that have gifted us your time. It's an honor and a privilege to serve you today. I hope that today has.

[00:44:27] Dimple Thakrar: entertained, educated and connected with you deeply. That is our desire from the deepest place in our hearts today. So God bless you. Take care.